The Dog River Howler is the newspaper of Dog River, Saskatchewan. Founded in 1905, its office is located on Main (later Centennial) Street in the Stewart Block Building, next to the Town Hall. Its office hours are 9:30-5:30, Monday to Friday (closed weekends). ("Ruby Reborn") Edited by Gus Tompkins, Wanda, Emma and Hank all wrote for the paper and Davis sometimes does a bridge column. The paper is free and subscribers get a calculator. ("Grad '68") A "newsmaker of the year" is chosen annually. ("Demolition") Oscar, Karen and Davis briefly wrote the senior's column ("Knit Wit of the Month") and Wanda wrote the horoscopes. ("Rock Stars") Its first appearance is in the Season 1 episode "Ruby Reborn".
During the grand opening of the Ruby Cafe, Lacey mentions she was attacked by the Howler for the design changes she made to the cafe. Emma says the Howler never gets a story right and a copy of the Howler announcing Moose Jaw getting an NBA team is shown.
While discussing the Howler's crosswalk story at the Ruby with Oscar, Brent tries to calm him down by recalling that coyotes who were killing cats in town was misreported as werewolves. Hank points out that "werewolves" was misspelt in the headline.
At the Ruby, Davis and Oscar argue who should be the Howler's newsmaker of the year. Davis reminds Oscar he arrested a barley thief, which Karen points out was spelt "barely" in the paper and jokes it wasn't a typo.
Oscar feels he deserves the newsmaker of the year award for warning kids about a mad dog. Davis refutes this as there was no mad dog, only a recording Oscar played of a dog barking near a group of kids. Oscar vows he'll win and leaves to talk to Gus.
Oscar shows Davis, Karen and Wanda that Karen won newsmaker of the year. However, Karen is branded an idiot for endorsing the tractor explosion using Wanda's photo of her. Davis is glad he's not in the shot.
As Oscar reads the Howler, he's bothered by Emma with a rumour that Davis and Lacey are involved. However, angry that Mayor Fitzy fired him and Hank from being census takers, Oscar imagines Fitzy being attacked by a bear.
After Brent uses Emma's divination rods at a farm and believes he's found water, drilling reveals he found an old septic tank. Despite promising to not tell anyone, Emma calls the Howler as revenge for Brent calling her a witch.
After Brent plants a tree as a tax break for Corner Gas, Oscar's angry that Brent is overshadowing his legacy. However, when a couple are caught drinking under the tree, Oscar's delighted to show Brent that the Howler has panned his tree.
While walking with Emma, Oscar shoos off his bench two teens, who are kissing. Later at Corner Gas, Brent shows Oscar the latest Howler headline which says Oscar's bench has caused a decline in morals.
After Brent and Oscar move the bench to where the tree is and plant flowers, they admire the beautiful park they've made. However, three hours later there's a dozen people drinking beer and making out at the park which the Howler reports as a ghetto.
After Karen accidentally leaves the Ruby without paying for a muffin and several people notice, Davis tells Lacey that he kept her name out of the paper. However, Karen's picture is splashed across the front page.
In a contest with Wullerton to not watch TV for a week, Emma and Oscar are caught by Davis and Karen watching TV. After Emma suggests they lie, at the Hotel bar, Brent reads in the Howler that Dog River won.